[Fixed] My iPhone Keeps Showing The Apple Logo And Turning Off

by Sophie Green   Updated on 2024-03-27 / Update for  iPhone Tips

Have you ever encountered with the "my iPhone keeps showing the apple logo and turning off" issue, especially after jailbreaking the latest iOS version update or for other reasons, leaving you clueless about how to resolve it? Especially when you were in urgent in this case, then what would you do? Here are some solutions provided to fix iPhone flashing apple logo on and off.

Part 1: Why Does My iPhone Keeps Showing The Apple Logo And Turning Off

First of all, there are many reasons that cause your iPhone keeps showing the Apple logo and don't turn on. Check out if you have met the mentioned-below situation.

keep showing apple logo
  • Jailbreak your iPhone
  • Update your iPhone to latest iOS version, like iOS 17.4
  • Restore your iPhone from backup or iTunes
  • Meet hardware problems or physical damage

Part 2: How to Fix My iPhone Keeps Showing The Apple Logo And Turning Off

Now let's move on to find out the recommended ways to fix the "my iphone keeps showing the apple logo and turning off" problem in the next content.

Method 1. Charge Your iPhone

Sometimes low power condition of battery can lead to the problem that your iPhone won't turn on past Apple logo and then shuts off. You can try plugging in the charger and wait for a while when your iPhone screen goes black and then again try switching on your iPhone. If the problem persists, then move to the following ways or you can refer to the method mentioned above.

charge iphone

Method 2. Quick Fix iPhone Apple Logo Keep Turning on and off

There is no doubt that iPhone users are encountered with the awkward situation that iPhone shows Apple logo then shuts off after the process of update or whatever else. What would you do to repair it in this situation? Here ReiBoot - iOS System Repair is highly recommended to you. It can help you repair various iOS system problems like stuck Apple logo, screen that won't turn on, recovery mode, etc. Here are the details.

Here is a video link with 80m+ views about the details of how to do it.

  • Run ReiBoot and connect your device to ReiBoot with a USB cable. To repair iPhone won't turn on but stuck on Apple logo, you should click 'Start Repair' button.

    launch reiboot
  • This issue can easily be fixed by Standard Repair, click "Standard Repair" to launch the process.

    fix now
  • You'll enter the firmware download page. Then click "Download" to start the downloading process.

    download firmware
  • Once the firmware package is downloaded, then click "Start Standard Repair" to go on.

    download firmware
  • The whole process will take around 10 minutes; keep your device connecting to your computer during the process. Once the repairing process completes, your iOS device will boot up as normal.

    repair successfully

In this way, you can not only fix your iPhone won't turn on past the apple logo, stuck apple logo, screen that won't turn on and so on with several steps. It's simple and safe. And the most important thing is that there is no data loss under the standard recovery mode.

Method 3. Perform A Hard Reset

You can also hard reset to solve the problem that your iPhone stuck on Apple logo. Hard reset means that you force restart your iPhone device without data loss when you use it to deal with iPhone won't turn on past the Apple logo. Here are the details.

  • iPhone 8 and later model: Press the Volume Up button and release it quickly, then press the Volume Down button and release it quickly. Then Press the Power button and hold it till the Apple logo is displayed.
  • iPhone 7 and 7 Plus: Press the Power button and Volume Down button and keep holding them until the Apple logo appears on the screen.
  • iPhone 6s and earlier model: Press the Power button and Home button and keep holding them until the Apple logo appears on the screen.

    force restart

Method 4. Restore iPhone via iTunes

iPhone keeps showing apple logo and turning off? Using iTunes to restore your iPhone may resolve this issue. In this way, there are two different situations. One is your iPhone has been synchronized with iTunes before while another was not yet.

4.1 For Synchronized iPhone

If you have already synced your iPhone with iTunes before the case appeared, then you can restore your iPhone with iTunes directly. But notice that your data may be lost in this way. You need to firstly connect your iPhone to your computer with opened iTunes, then click device icon on the upper left, next select "Summary" then click "Restore iPhone" to launch the process.

restore itunes

4.2 For Unsynchronized iPhone

If your iPhone hadn't been synced yet before, the concrete operations are as follow.

  • On your PC/Mac, launch iTunes and then connect your iPhone to the computer.
  • Put iPhone in recovery mode firstly. You can also use iOS system repair software mentioned above to one click to enter in recovery mode.
  • After a few seconds, you can see "Connect to iTunes" appear on the screen, then let the buttons go.

    connect to itunes
  • iPhone is now in recovery mode and you will be prompted to restore the device. Tap "Restore".

    restore with itunes

Method 5. Repair the Hardware

If you still cannot solve the problem that your iPhone keeps showing the apple logo and turning off with the above methods,then your iPhone would be related to some hardware malfunction issues. To solve this, you'd better go to a nearby Apple repair store or contact the Apple Support who would assist you in fixing your iPhone turning off on its own after showing the Apple logo.


In a word, those methods mentioned above can be used to solve the problem of "My iPhone keeps showing the Apple logo and turning off". And one of the recommended mehtods is Tenorshare ReiBoot. It can completely solve the problem of iOS system by repairing operating system without data loss.

Moreover, ReiBoot can help you to enter/exit recovery mode with one click, which is more convenient and safer than iTunes. For these, we are highly recommend you this method as the ultimate solution to figure out a software issue.